| Marketing Manager – Direct Marketing – San Pedro |
|
| Job Sector: Marketing |
| Ref:
560 |
Reporting to the Marketing Director, as Marketing Manager your objective is to maximise the revenue/sales of property in this hugely successful Real Estate Agent through creative direct marketing programmes. In the beginning you will not be required to manage further staff. In order to secure this position you must be proactive, self motivated and have at least five years hands on, direct marketing experience as the primary objective of this role is to exploit any relevant direct marketing opportunities that are compatible with business objectives.
You will be responsible for the development, effective communication and implementation of all Direct Marketing campaigns, which includes but is not limited to –
Developing Campaign Objective(s)
Media Selection
Budget Creation
Developing A Schedule Of Events
Writing Copy And/Or Liaising With External Copywriters And Internal/External Designers
Developing Response Mechanisms
Development/Monitoring Of Testing Programmes
Overseeing All Aspects Of The Production Process
Liaison With Sales/Telemarketing And Others In The Marketing Team
Post Campaign Management and Measurement, etc
Although the majority of campaigns will likely use print advertising and/or the web, the suitability of other media needs to be explored. Call Wemploy on 902 021 200
|
